Peter Borges
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NASDANQ

NASDANQ is the first social platform specifically built to post and trade the dankest memes on the interwebs.

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NASDANQ

NASDANQ is a web platform designed to build communities around collecting, buying and selling the dankest memes on the internet.

My Roles
Research, Wireframing, Prototyping, Visual Design

Time
Three months (part-time), April-June 2017



Problem_Puzzle_Icon

Problem

Internet culture evolves faster than the platforms being used. While memes are shared on sites as varied as Reddit, Imgur, 4chan, Instagram, and Facebook, there is no platform which has designed its core user experience around sharing memes and building communities around that content.


Goals

  • Conduct user research on potential NASDANQ users.

  • Determine the core functionality of the trading platform.

  • Wireframe and prototype the MVP of NASDANQ for mobile use.

Constraints

Due to the very small size of the development team at NASDANQ prototypes has to be quickly evaluated for the features which would provide the most initial value to the user.

 

Audience

NASDANQ's target audience focuses on individuals already sharing and viewing memes on a variety of social platforms.

  • Age: 16-32

  • Location: Focusing on users in urban environments

  • Background: technology, internet culture, and finance enthusiasts.


Insights

Through the combination of user research and persona creation, several key insights were developed which helped to guide the development of NASDANQ.

Community should be a central component of NASDANQ's functionality. While users enjoy being rewarded for creating content, they also appreciate that they are contributing to a larger community which is responsible for a cultural product.

Community should be a central component of NASDANQ's functionality. While users enjoy being rewarded for creating content, they also appreciate that they are contributing to a larger community which is responsible for a cultural product.

Users spend most of their time consuming content and the metrics surrounding that content rather than producing. The production of highly successful content is usually concentrated in a small number of "Power Users" on a platform.

Users spend most of their time consuming content and the metrics surrounding that content rather than producing. The production of highly successful content is usually concentrated in a small number of "Power Users" on a platform.

When producing content, users want to be able to build brands off of their own posts or by curating the content generated by others. These personal brands must be validated by metrics to be viewed as valuable and inherently rewarding. The public display of those metrics is also crucial.

When producing content, users want to be able to build brands off of their own posts or by curating the content generated by others. These personal brands must be validated by metrics to be viewed as valuable and inherently rewarding. The public display of those metrics is also crucial.


Functionality

The user research and insights were used to develop the core functionality of NASDANQ, viewing memes, trading memes, and operating firms.

Browsing   One of the core competencies of NASDANQ is that is gives a platform of consumption to the more passive users in our demographic.

Browsing

One of the core competencies of NASDANQ is that is gives a platform of consumption to the more passive users in our demographic.

Trading   The Posts dashboard allows users to upload photos directly from their camera roll. Not including the ability to link from images from the internet is intended to increase original content by making reposting more difficult.

Trading

The Posts dashboard allows users to upload photos directly from their camera roll. Not including the ability to link from images from the internet is intended to increase original content by making reposting more difficult.


Firms   Based on user research, the sense of belonging to a group was a major motivating factor for individuals using social media. Firms allow user to joining groups which are then judged collectively on their performance.

Firms

Based on user research, the sense of belonging to a group was a major motivating factor for individuals using social media. Firms allow user to joining groups which are then judged collectively on their performance.

Leaderboards   The ability to rank user according to concrete metrics such as overall wealth, assosciated firm ranking, and trading volume adds another layer of competition to NASDANQ which is implicit in real life trading, but never overtly stated.

Leaderboards

The ability to rank user according to concrete metrics such as overall wealth, assosciated firm ranking, and trading volume adds another layer of competition to NASDANQ which is implicit in real life trading, but never overtly stated.


Lessons Learned

Building a Taxonomy 

The greatest challenge I encountered while designing for NASDANQ was building a taxonomy for memes which are ephemeral, have been produced organically, and contain an unwritten set of cultural norms. Looking at how communities on sites such as Reddit spontaneously appeared helped guide my understanding of these principles of self-organization.

Fully-Distributed Team 

Since this was my first time working with a fully distributed team, it was interesting to encounter, and then solve for, problems such as sporadic communication from team members, file controls, and interpretation of vision and project direction. The solution to all of these problems hinged on increasing volume and clarity of communication while building a culture of inclusion on the team.

High Content Volume 

Due to the incredibly high volume of image and metric based information NASDANQ is serving to users, it became clear very early that a successfully designed service would hinge on the organization and concise communication of all of that content.