NASDANQ is a web platform designed to build communities around collecting, buying and selling the dankest memes on the internet.
Research, Wireframing, Prototyping, Visual Design
Three months (part-time), April-June 2017
Internet culture evolves faster than the platforms being used. While memes are shared on sites as varied as Reddit, Imgur, 4chan, Instagram, and Facebook, there is no platform which has designed its core user experience around sharing memes and building communities around that content.
Conduct user research on potential NASDANQ users.
Determine the core functionality of the trading platform.
Wireframe and prototype the MVP of NASDANQ for mobile use.
Due to the very small size of the development team at NASDANQ prototypes has to be quickly evaluated for the features which would provide the most initial value to the user.
NASDANQ's target audience focuses on individuals already sharing and viewing memes on a variety of social platforms.
Location: Focusing on users in urban environments
Background: technology, internet culture, and finance enthusiasts.
Through the combination of user research and persona creation, several key insights were developed which helped to guide the development of NASDANQ.
The user research and insights were used to develop the core functionality of NASDANQ, viewing memes, trading memes, and operating firms.
Building a Taxonomy
The greatest challenge I encountered while designing for NASDANQ was building a taxonomy for memes which are ephemeral, have been produced organically, and contain an unwritten set of cultural norms. Looking at how communities on sites such as Reddit spontaneously appeared helped guide my understanding of these principles of self-organization.
Since this was my first time working with a fully distributed team, it was interesting to encounter, and then solve for, problems such as sporadic communication from team members, file controls, and interpretation of vision and project direction. The solution to all of these problems hinged on increasing volume and clarity of communication while building a culture of inclusion on the team.
High Content Volume
Due to the incredibly high volume of image and metric based information NASDANQ is serving to users, it became clear very early that a successfully designed service would hinge on the organization and concise communication of all of that content.